Nadia Pritta Wibisono
I build brands that spark connection & conversation.
Work Experience
Regional Brand Director, Pantene
PROCTER & GAMBLE | Jun 2023 - Jun 2024
Led a $273M brand across Asia-Pacific from stagnation to double-digit growth across key markets.
● Global Brand Launches: Launched Pantene conditioners & treatments portfolio, unlocking a $68M growth opportunity.
● End-to-End Brand Strategy: Led collaboration across global, regional, and agency teams to develop PR, social, and content campaigns, resulting in record-breaking brand metrics (+5.4% equity and UBA).
● Sustainable Innovation Lead: Developed novel, eco-conscious prototypes (biodegradable foam pads), applying do-learn-do cycles for product, consumer education, and in-store activation.
Regional Brand Director, Herbal Essences
PROCTER & GAMBLE | Apr 2022 - May 2023
● Brand Narrative Strategy: Developed a multi-year campaign platform to grow ‘Naturals’ equity, combining a Royal Botanic Gardens, Kew partnership, sustainability campaign
● ‘Naturals’ Consumer Insight: Produced insight reports on the Southeast Asian ‘Naturals’ consumer segment through in-home interviews, KOL focus groups, and social listening
● Creative Partnerships: Developed strategic collaborations across digital media (TikTok, Google, Meta), e-commerce (Shopee, Lazada, Tokopedia), and offline retail
Senior Brand Manager
PROCTER & GAMBLE | Oct 2018 - Mar 2022
Innovation Strategy: Managed key portfolio brands (Pantene, Herbal Essences, Head & Shoulders) and drove APAC innovation roadmap for Conditioners & Treatments, delivering $8M in incremental revenue.
Account Management Intern
PUBLICIS GROUPE | May 2016 - Jul 2016
Client Management: Supported creative development and execution for campaigns with Health Promotion Board, encouraging Singapore’s ageing population to lead a healthier lifestyle.
Contributing Writer
COSMOGIRL! MAGAZINE | Oct 2012 - Apr 2023
Translated cultural trends into engaging articles covering fashion, lifestyle, beauty, and travel features for a leading young women’s magazine.
Education
MSc Social Anthropology
LONDON SCHOOL OF ECONOMICS & POLITICAL SCIENCE
Economic Anthropology; Ethnography & Qualitative Research; Behavioural Science Distinction
BBM Business Management
SINGAPORE MANAGEMENT UNIVERSITY
Double Major in Marketing and Strategic Management, Minor in Game Theory for Managers Summa Cum Laude
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2024 | Pantene Cross-Functional Team shortlisted across 8 markets for standout collaboration and contribution to business.
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2020 | Awarded to Top 5% of Procter & Gamble Employees globally.
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2018 - 2022 | Singapore Management University School of Business standout graduates