LEARN
Anthropology
The study of culture and social behavior from a ‘worms eye view’. Anthropology is all about analyzing, comparing, understanding difference.
Why does it matter? Going in-depth in understanding humans beyond charts and numbers (though I love that too!) will help you understand consumers better, creating better, insight-driven work.
(more importantly: helps you add another nuanced lens in understanding yourself and the world around you)
Videos
embed video on anthropology
include fun stuff from internetanthropologist etc
How Tos
Introductory books on how to research & write like an anthropologist
Ethnographies
I specialized in economic anthropology so they all focus on this, but topic can span from xx to yy.
Books
Ethnography is the scientific description of peoples and cultures with their customs, habits, and mutual differences.
my take on the book
my take on the book
my take on the book
my take on the book
my take on the book
my take on the book
Articles
Brand Strategy
Continue to read up on brand strategy